LIVEOAK FIBER
Project Type Digital Marketing
Role Lead Designer & Creative Strategist
Year 2024 - present
Tools Adobe Illustrator, Photoshop,
After Effects, Premiere Pro
The Project
LiveOak Fiber needed to stand out against larger competitors. When I first started on the account, the brand lacked identity and direction in its marketing campaigns. Eventually, through user testing and research, we discovered the audience responded most strongly to humor. With this knowledge, I spearheaded a new creative strategy that repositioned the brand, and humor became the foundation of our approach. We found that both our cheeky/witty and unhinged tone of voices (paired with informational ads) respond well with our audience. This shift not only gave LiveOak Fiber a distinct personality in a crowded market, but also drove measurable impact, increasing conversions by 200%.
"HEY, IT'S ME..." CAMPAIGN
Our “Hey, It’s Me” campaign features personified, everyday objects. The objects give cheeky monologues to viewers, demonstrating how difficult their lives are without LiveOak Fiber’s fast and reliable internet.
The LiveOak Fiber audience respond very well to these ads, and they often receive high levels of engagement and conversions.
LET'S MAKE IT UNHINGED
Our unhinged ads are inspired by the internet’s best shitposts. They are weird. They are a little confusing. But, mostly, they are very funny. The main goal for this ad style is to stand out enough to be scroll-stopping.
Ads like these work very well on socials because they are similar to the content younger generations are already engaging with organically.
LET'S MAKE IT A BIT WITTY
Our witty/cheeky posts poke fun at all things internet related. They are more high-brow than our unhinged, but still maintain the humorous brand identity that we have developed over time. These ads tend to work well for older generations.
