SILVER LININGS RECOVERY
Project Type Marketing
Role Creative Director
Services Brand Video/Production, Social Assets
The Project
Silver Linings Recovery is an organization dedicated to helping individuals experiencing homelessness and addiction rebuild their lives. As Creative Director, I led the creative vision for a brand film and supporting social media campaign designed to highlight the organization's mission while showcasing the real impact of its programs.
To create an authentic and emotionally resonant story, I interviewed the founders, recovery coaches, and current clients, uncovering personal experiences that reflected the organization's commitment to lasting recovery and community support. I directed on-location production at the organization's outdoor Recovery Summit and main facility, capturing both documentary-style moments and campaign imagery that could be repurposed across multiple marketing channels.
The resulting campaign was designed to do more than tell the organization's story. It aimed to inspire viewers to see the humanity behind addiction, encourage community involvement, and reinforce Silver Linings’ role as a place of hope, transformation, and second chances
SOCIAL ASSETS
